Great Offley studio · 2019–

Cohorts that still make sense after the product rename.

Workspace Crafthub teaches Engagement Segmentation Analytics as a craft: event names you can defend, segments that survive a messy CRM, and briefs a product manager can actually schedule work against.

Browse the current programmes

Quiet daylight office with long tables used as a working studio — Next Lattice Studio circle opens in October. Places are limited by tutorial hours, not by a countdown.

73closed studio circles since 2019

12 weeksflagship Lattice Studio length

2,180anonymised learner event maps tagged in class

38live industry briefs from UK desks

Programmes

Four ways into the same problem.

Each course treats Engagement Segmentation Analytics as something you ship into a warehouse or a research deck — not a vocabulary quiz.

Team reviewing printed diagrams around a table

Flagship · 12 weeks

Segment Lattice Studio

Build a full lattice: acquisition texture, activation pockets, quiet-but-valuable users, and the segments you should refuse to create.

Course outline

Workshop conversation in a bright meeting room

Short · 4 weeks

Event Grammar for Product Desks

Stop arguing about “clicked_cta_v3”. Learn a naming and property rule set that analysts and engineers can share without a glossary meeting every Friday.

See listing

Name the texture, not the average.

Weekly active users flatten people who open a workspace to file one invoice with people who live in the same board all afternoon. We teach how to split those shapes without inventing vanity cohorts.

Keep a paper trail for every segment.

Every label you ship should survive a new hire asking “why does this exist?”. You will write purpose statements, exclusion rules, and a kill date — even for segments you like.

GB desks, messy data.

Examples come from UK product and research teams: mixed CRM exports, half-migrated Mixpanel properties, and stakeholders who still want a single red/amber/green slide.

Critique before dashboards.

You present segment proposals to tutors and peers before you open Looker. If the story fails on paper, it will fail in a tile.

Small group collaborating with notebooks and a laptop

How a circle runs

Tutorials, not a content dump.

Each week opens with a 90-minute live studio (recorded if you work a late shift). You submit a one-page segment brief. Tutors mark the brief against a rubric: clarity, exclusions, data feasibility, and political honesty — whether the segment is being asked to hide a product gap.

There is no badge wall. Completion means you have a lattice document your team can adopt or argue with.

How the studio is organised

Journal

Notes from the desk.