When a “highly engaged” cohort is actually stuck
Frequency can look like love. Sometimes it is a loop with no completion event.
Journal
Notes we would still defend in a tutorial.
Mapping workspace events without drowning in properties
A property budget, and why “source” is usually a political field.
The quiet cost of treating churn as a single number
Cancellation, silent expiry, and paid-but-absent are different textures.
Segment labels that survive a product rename
Name the work, not the button copy from last Tuesday’s release.
What British B2B teams get wrong about weekly active users
WAU is a headcount of logins. Work in a workspace is not evenly spread across a week.