Journal · 5 December 2025
Segment labels that survive a product rename
If your segment is called “New Boards users” and marketing renames Boards to Canvases, the warehouse becomes a museum. Name the work: people who create a shared planning surface. The event can change. The cell purpose should not have to.
Write labels as clauses. “Creates a shared plan at least once a month” is longer than “power user” and much harder to misuse. Engagement Segmentation Analytics is editorial; length is allowed.
Keep a synonym table for UI copy, not for segment keys. Keys stay ugly and stable: shared_plan_monthly. Display names can be pretty. Mixing the two is how lattices die in a rebrand week.
Students in Lattice Studio hate this until the first rename lands mid-course. Then they stop arguing.