I came in wanting a prettier dashboard. Helen made us throw out three “champions” segments that were just people with admin rights. Mild frustration in week four: the object inventory felt clerical. It saved the later lattice.
Flagship programme
Segment Lattice Studio
Twelve weeks to design, stress-test, and brief a segmentation lattice that a UK product trio can argue with — including the segments you will not ship.
Who it is for
Analysts, product managers, and research leads who already have some event data (or a messy export) and are tired of “power users” as a dump category. You do not need SQL fluency at the start; you do need a real product or workspace you are allowed to discuss in class.
Modules
- Week 1–2 · Object inventory List the nouns your product actually has. We discard events that describe UI chrome instead of work.
- Week 3–4 · Texture, not frequency Split high-frequency idling from rare-but-consequential work. Build two competing engagement definitions and kill one.
- Week 5–6 · Lattice construction Acquisition pockets, activation, dormant-with-intent, and support-heavy accounts. Each cell gets a purpose statement and an exclusion rule.
- Week 7–8 · Political honesty Spot segments that exist to soothe a stakeholder. Rewrite or retire them in front of the circle.
- Week 9–10 · Briefing format A two-page lattice brief: data contract, expected movement, and what product should stop measuring.
- Week 11–12 · Defence You present to tutors plus a visiting operator. Feedback is written, not a round of applause.
What you should be able to do afterwards
Write a segment that a warehouse engineer can implement without a translation meeting. Explain why two users with the same session count belong in different cells. Produce a kill date for any label that is only “interesting”. Hand a product manager a brief that names work, not a colour on a dashboard.
Fees (informational)
The advertised studio seat is £2,480 for the twelve weeks, including tutorial recordings and written marks. Employer invoicing is available; there is no payment checkout on this site. See fees and refunds.
Tutor
Helen Quayle taught measurement in two UK B2B workplaces before opening the Offley studio. She still marks every Lattice brief herself. She will not pretend a 40-person circle is intimate; this studio caps at fourteen so critiques stay specific.
From people who sat the circle
★★★★☆
Solid on exclusions. I wanted more Mixpanel click-paths; the course refuses tool tours on purpose.
Questions we actually get
Do you implement our warehouse for us?
No. That is a real limitation, not a humble-brag. We review contracts and SQL sketches; we do not log into your production tools or write your dbt models. If you need implementation, hire an engineer — this studio makes their job clearer, it does not replace it.
What if my data is a disaster?
Bring it. Half the circle is usually mid-migration. You will document gaps instead of inventing clean events that do not exist.
Is there a certificate?
You receive a completion letter describing the lattice you defended. We do not sell framed certificates.